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A set of professional marketers and Marketo customers share their favorite features of the popular marketing automation platform, including a unique 'Engagement Engine' and a bustling user community.
Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.
Ecommerce, retail and marketing pros share their insights into the recent holiday shopping season and discuss how online retailers can apply their experiences to the 2016 holiday shopping season.
With security breaches happening to companies every day, itu2019s more than likely that yours will feel the heat at some point.
Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages. Unfortunately, it hasn't delivered on that promise, and some marketing experts wonder if it ever will.
Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing te
Marketing experts discuss the most common online marketing mistakes and what you can do to avoid making them.
Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways publishers and advertisers reach consumers via iOS devices.
The worlds of marketing and entertainment are more complicated than they were a just decade ago and thereu2019s no indication that things will get less challenging, but executives from leading TV networks who spoke at CES 2016 say the medium has a br
The heads of marketing from Facebook and Target took the stage at CES 2016 to discuss how mobile and social media marketing technologies transform the way people shop.
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