Business Operations

Why digital marketers must drive the customer journey

The customer may have always been right but now they know it and they are demanding more from companies that sell to them. Hereu2019s what marketers need to know about the customeru2019s digital journey. (Includes infographic.)

CIOs must partner with CMOs on ‘insight teams’

Customer insights are the new currency in today's digital world, yet too many companies can't seem to produce them quickly enough. Whatu2019s the problem? It comes back to a familiar theme.

Traction Watch: Meet The Spring 2015 DEMO Traction Champions

Marketing tools dominate DEMO

DEMO Traction is the latest example of marketing technology taking over the world of enterprise tech. The benefit is lots of new tools. But one side effect is confusion.

The Internet of Things is a necessary choice for the enterprise

The Internet of Things (IoT) is not a choice for enterprises but necessary for enterprises to maintain relevance and control over their markets.

Are digital marketers headed for a wipeout?

According to a new report from Forrester, marketers donu2019t completely understand the technology driving digital marketing.

For marketing pros, digital equals dollars

Marketing professionals who bring skills in areas such as SEO, social media, Web design and analytics can demand top dollar. (Includes infographic.)

Digital marketing and death of a B2B salesman

Those touchy-feely relationships with salespeople are giving way to researching, choosing and purchasing products over the Web. Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated

What does a content marketer look like?

Many marketers still donu2019t get digital content. Instead of treating potential customers as people and being part of the social media conversation, marketers add jargon and sales pitches as if they still own the conversation. So what's a digi

Think you know your customers? You’re wrong

The majority of consumers think brands donu2019t understand them as individuals. However, a similar percentage of digital marketers are confident that they have a holistic view of their customers. What gives?