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The shopping networku2019s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.
Email marketing experts share 12 proven tips for getting customers in the holiday spirit -- and into your store.
Converting users into customers on Facebook isn't a science, but the social network is quickly becoming a valuable way companies to boost sales. Brands need to embrace potential influencers and provide insights with a purpose if they hope to tur
U.S. agents can search and seize the laptops of international travelers at the border, so take precautions to protect confidential business information
Under the leadership of CIO Kim Stevenson, Intel's IT team produces its own annual report, plus a mobile app full of multimedia content, to showcase tech plans and accomplishments.
Big Data tools to combine internal and external information helps determine how to counteract the marketing muscle of Home Depot and Lowe's.
Why don't more CIOs make it a serious priority to market IT internally? Done well, it shows the business value of IT and gives visibility to top performers, says CIO Publisher Adam Dennison.
Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing professionals for
By most definitions I'm a baby boomer, but ages and dates are only numbers, right? Here's why I'm convinced I'm as millennial as they come.
Big data and 'second screens' have transformed media buying, says Greg Walsh, CFO of IPG Mediabrands.
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