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Who is this book for?
You are:
- A product manager, product designer, product developer, or anyone interested in improving the way you manage and build products.
- Familiar with product management basics. You’ve worked on product teams with product managers, designers, developers, and researchers and are looking for new methods to deepen your understanding.
- Curious about frameworks, tools, and systems. You are eager to learn more, while recognizing that there are no silver bullets.
You want:
- A greater sense of impact and coherence in your work.
- A more focused, less reactive way to work.
- To address customer problems and opportunities without just churning out more features.
- Context and inspiration to improve your current tools and metrics, like OKRs, roadmaps, and KPIs.
- More autonomy, with more flexibility to solve problems, while ensuring your work aligns with the bigger picture.
- To be data-informed instead of letting the data drive you in circles.
- Shared language and common understanding about vision, strategy, and value.
By the end of this book, you will:
- Understand the purpose and value of the North Star Framework.
- Understand the elements of the North Star Framework.
- Be able to run an internal North Star workshop.
- Be able to define and name a North Star Metric (and related inputs) for your company.
- Be able to identify and address common traps.
- Know when to change your North Star Metric.
- Understand how to integrate the North Star Framework with your development process.
