Natan Linder, Yoav Reches and Ilya Tsekov have reimagined the product displays you see in stores for tech savvy, connected shoppers. Their
interactive product display counter gives shoppers product information and Web access so that they can read reviews and do additional research on
the products they’re interested in purchasing. The Augmented Product Counter can also connect shoppers to sales people via video conferencing. LuminAR technology, which
consists of a Pico-projector, camera and wireless computer, powers the Augmented Product Counter.
