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Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.rn
While brands try various marketing gimmicks as they jostle for customer attention, the best form of marketing is the one that focuses on delighting customers.
Mysterious fees on your cable bill can bump up monthly charges much higher than advertised prices, but a group of consumers are fighting back in lawsuits against Charter and Time Warner Cable.
Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017. Marketing tech is now directly responsible for growth in the enterprise, according to Gartner.
Applying data analysis in absence of deep understanding of your business can have disastrous results.
Aiming to attract and retain increasingly well-informed patients, health systems are using sophisticated data analytics to target people at the 'moment of healthcare need.'rn
Advanced marketers are using cognitive technology with the aim of creating delightful customer experiences and increasing revenue.
There's no silver bullet for driving leads. Heed these four marketing myths when developing your sales strategy to set your organization up for success.
Organizing an event? Here are some awesome ways to market it.
Digital marketing experts share insight and advice on how CMOs and other marketing pros can get started with u2014 and make the most of u2014 chatbots.rn
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