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Executives discuss what it takes to lead an organization's marketing efforts in today's data-driven world.
Typically, major marathons are sponsored by financial services companies not IT services companies. Hereu2019s a look at why TCS decided to sponsor the New York City Marathon and why itu2019s working.
CIOs demand more of vendors as they strive to prove the ROI of technology.
The NYC Department for the Aging proved social networks find seniors sexy. rn
The art of storytelling as a way to pitch enterprise products is an effective way to really showcase the value of the product writes columnist Rob Enderle, who experienced this firsthand at the recent IBMEdge conference.
The recent iPhone 7 launch presented Apple with a fresh opportunity to tackle Twitter, but the company's first iPhone-related tweets came a half-hour before it officially announced the phone.
Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebooku2019s live streaming service.
There is not necessarily a right way to use social media for corporate marketing or branding, but there sure are many wrong ways. These 10 organizations provide real-world examples of how NOT to use social.
Digital transformation is not just another buzzword; it's an escape plan for businesses that can't keep up with tech modernization. However, new research indicates many CIOs shy away from the challenge.
Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.
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