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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

Community building in the service sector: Learn from the pros

When it comes to online communities, three communities have successfully amassed thousands of loyal members and have been on the up and up. All the three of them are from different niches but the underlying formula for success is the same. Find out w

May 4, 2016
Internet Marketing Social Networking Apps
feature

6 Google Analytics tips to boost your online sales

Google Analytics can tell you virtually anything you want to know about your site visitors, organic SEO efforts and pay-per-click ad campaigns. A set of digital marketing and online metrics experts shares advice on how to use GA data to increase sale

May 4, 2016
Analytics Google Marketing
feature

How Snapchat paves the way for future of location marketing

Snapchat has made location a standout feature of its social network. The company's geofilters and live stories curated for specific locations demonstrate the importance of place in social media, and its campaign to capitalize on location could a

Apr 28, 2016
Marketing Mobile Apps Small and Medium Business
feature

10 top social media marketing success stories

Upstarts such as Cards Against Humanity and iconic companies including Burberry are getting much more creative with social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing ca

Apr 28, 2016
Internet Marketing Social Networking Apps
opinion

The urgency of recognizing and satisfying unknown software needs

Itu2019s the unknown unknowns that get you! Using marketing technology as an example, we examine ways of exposing unknown software needs and evaluate the urgency of satisfying them.

Apr 25, 2016
CRM Systems E-commerce Software Retail Industry
opinion

Why marketing technology will make or break careers

Today's marketers should pay attention to fully understand today's complex MarTech environment, or prepare to suffer the consequences.

Apr 25, 2016
Big Data Business Intelligence C-Suite
feature

CIOs, CMOs share tips for successful partnerships

The importance of technology in marketing continues to grow, and the stakes for those leading the charge to a digital transformation have never been higher. Savvy CIOs can turn the challenge into an opportunity and make their roles indispensable to t

Apr 21, 2016
CIO CMO Marketing
opinion

3 stats that will force you to re-examine your email marketing strategy

Email marketing has been proclaimed dead time and again. Yet the statistics always prove the naysayers wrong. This time we have some new numbers from a 2016 study that shows email marketing has the highest and consistently growing ROI. We examine how

Apr 18, 2016
Email Clients Internet Marketing
opinion

Differentiate or die: Your survival guide to make it in a saturated technology market

Now more than ever, itu2019s not enough to build the perfect product. Thatu2019s not to say that specs arenu2019t important u2013 they are. But in an increasingly competitive marketplace where global players can reach into your backyard, differentiat

Apr 18, 2016
IT Leadership Marketing
how-to

15 ways to improve your email marketing campaigns

Email marketing pros share their top tips on how to craft emails that will get opened and acted upon.

Apr 18, 2016
E-commerce Software Email Clients Internet