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Marketing organizations are continuing to increase their budgets for big data marketing initiatives, but most are focusing on technology, not talent. That could be a costly mistake.
Cloud-based electronic medical records and analytics systems give Walgreens health data to diagnose and treat patients at in-store clinics.
Red Hat's core business isn't software. It's actually customer service, and in order to take it to the next level the company turned to a domestic outsourcing provider to solve customer problems before they happen using predictive big
The accepted wisdom is that startups are agile and innovative and large enterprises are followers. But these six IT trends may be changing all that, giving large enterprises the capability to compete as innovators.
Most marketers agree that big data and data driven-marketing are becoming a critical part of the marketing discipline, but many are unsure how to get where they need to go. Check out this infographic for 10 ways to get started with data-driven market
The Obama administration is pressing agencies to unlock data sets to provide a foundation for startup businesses in sectors ranging from healthcare to transportation. But for now much of that data remains trapped in government systems.
The Hadoop specialist has announced the general availability of Hortonworks Data Platform 2.0 for Windows, which is designed to bring the power of Hadoop 2.0's YARN-based architecture to Windows data centers.
NFL CIO Michelle McKenna-Doyle talks about plans to encourage NFL teams to deploy Wi-Fi and analytics engines in their stadiums. The goal is to improve the in-stadium experience, to allow fans the ability to use their mobile devices to consume more f
Almost all C-suite executives at large enterprises believe data and analytics are important to their business, but most are struggling to become data-driven businesses -- and more than half say they don't even know what data to collect.
Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.
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