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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

opinion

How to get business value by using mobile apps in your marketing

Mobile apps are the most personal and dominant ways in which people consume digital information. They can also work as marketing tools. The challenge is to develop apps that provide value to consumers and help them solve problems.

Dec 13, 2016
Marketing Mobile Apps Small and Medium Business
opinion

Why are marketing automation platforms getting so much VC funding?

Software that aims to automate specific touch-points of the customer acquisition and retention processes have evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.

Dec 6, 2016
Analytics Internet Marketing
opinion

Storytelling in the C-suite

One of today's hottest technology trends has nothing to do with the internet.

Dec 2, 2016
Business IT Alignment CIO IT Skills
opinion

Payment systems evolve to keep pace with a changing economy

It seems like only yesterday when all payments were made in cash, but the rise of e-commerce and other changes in the way we do business have led to the emergence of more convenient cashless transactions.

Dec 1, 2016
Internet Marketing
feature

Mobile ads thrive on Facebook, Google, Instagram and Pinterest

App-install advertisements are among the fastest-growing and most effective mobile ad formats today, but the companies that buy them aren't necessarily the household names consumers might expect.rn

Nov 30, 2016 4 mins
Facebook Google Small and Medium Business
feature

Mobile ads are now as effective as desktop ads

Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.

Nov 29, 2016
Marketing Mobile Small and Medium Business
opinion

Possible options for Trump’s immigration reform

Trumpu2019s path to immigration reform and jobs creation has two dramatically different outcomes for businesses.

Nov 22, 2016
Government Intellectual Property Technology Industry
news analysis

What Facebook’s miscalculated metrics mean for marketers

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.rn

Nov 22, 2016 3 mins
Facebook Internet Marketing
opinion

Customer satisfaction is your biggest marketing weapon

While brands try various marketing gimmicks as they jostle for customer attention, the best form of marketing is the one that focuses on delighting customers.

Nov 21, 2016
Internet Marketing
opinion

Are you paying for phony cable programming fees?

Mysterious fees on your cable bill can bump up monthly charges much higher than advertised prices, but a group of consumers are fighting back in lawsuits against Charter and Time Warner Cable.

Nov 17, 2016
Carriers Legal Media and Entertainment Industry