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CMOs will outspend CIOs on technology in 2017

Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017. Marketing tech is now directly responsible for growth in the enterprise, according to Gartner.

Nov 9, 2016

Budgeting CMO Marketing

Beware dodgy data analysis

Applying data analysis in absence of deep understanding of your business can have disastrous results.

Nov 8, 2016

Big Data Business Intelligence Marketing

How technology and data shape digital marketing in healthcare in an on-demand era

Aiming to attract and retain increasingly well-informed patients, health systems are using sophisticated data analytics to target people at the 'moment of healthcare need.'rn

Nov 7, 2016

Analytics Healthcare Industry Marketing

How marketers inflate customer results with cognitive technology

Advanced marketers are using cognitive technology with the aim of creating delightful customer experiences and increasing revenue.

Oct 28, 2016 6 mins

Consumer Electronics Marketing

4 truths about marketing expectations that tech execs need to hear

There's no silver bullet for driving leads. Heed these four marketing myths when developing your sales strategy to set your organization up for success.

Oct 26, 2016

Analytics IT Strategy Marketing

5 awesome online tactics for promoting events

Organizing an event? Here are some awesome ways to market it.

Oct 18, 2016

Events IT Governance Technology Industry

7 things marketing pros need to know about chatbots

Digital marketing experts share insight and advice on how CMOs and other marketing pros can get started with u2014 and make the most of u2014 chatbots.rn

Oct 13, 2016

Internet Marketing Small and Medium Business

7 attributes of a successful CMO in the digital age

Executives discuss what it takes to lead an organization's marketing efforts in today's data-driven world.

Oct 11, 2016

IT Leadership Marketing

Why an IT services firm sponsors the New York City Marathon

Typically, major marathons are sponsored by financial services companies not IT services companies. Hereu2019s a look at why TCS decided to sponsor the New York City Marathon and why itu2019s working.

Oct 4, 2016

ITSM Marketing Technology Industry

How today’s CIOs are getting sales cycles ‘Back in Black’

CIOs demand more of vendors as they strive to prove the ROI of technology.

Oct 3, 2016

CIO IT Leadership Marketing

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