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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

feature

10 common content marketing mistakes (and how to avoid them)

Whether it's playing it too safe or forgoing video for simple words and pictures, content marketers often fall into the same traps. A group of seasoned marketing pros share tips on how to avoid 10 of the most common mistakes.

Jun 29, 2016 8 mins
CMO Internet Marketing
opinion

CMO vs. VP sales: The inevitable battle

Startups are difficult enough to manage; living with role-generated schizophrenia makes goal achievement nigh on impossible.rnrn

Jun 29, 2016
Careers Marketing Startups
opinion

4 deadly sins of tech marketing

What not to do when you're establishing your tech brand and positioning it in the market.

Jun 28, 2016
IT Leadership Marketing
feature

How CIOs can improve B2B social marketing

The recent rise of B2B social selling puts CIOs in a powerful position to help integrate critical digital marketing processes with key business systems such CRM and ERP.

Jun 23, 2016
CIO Marketing Technology Industry
opinion

The key to improving your company culture with social media marketing

Company culture can be influenced by social media, for better or for worse. Here's the key to making sure it's for the better.

Jun 21, 2016
Internet Marketing Social Networking Apps
opinion

How working remotely can be beneficial for business

The flexibility and freedom of planning and running a campaign, or even a business, from a remote location canu2019t be beat, especially with all the communication tools available now. Hereu2019s a look at the transformative benefits that remote work

Jun 10, 2016
Careers Marketing Technology Industry
how-to

6 ways video can boost your business

Experts in marketing, sales, customer service, and employee recruitment and training discuss how video can help your business in multiple ways.

Jun 9, 2016
IT Skills IT Strategy Small and Medium Business
feature

Why consumers still aren’t buying social media buy buttons

Social media simply isn't an effective sales channel today, and despite social companies' efforts to rollout new forms of buying features, the slow adoption may have more to do with consumer behavioral than technology.

Jun 9, 2016
E-commerce Software Marketing Small and Medium Business
feature

B2B marketers start to see value in social media

Business-facing marketers haven't warmed to social media as quickly as their consumer counterparts, but B2B marketing pros appear to have finally realized the potential of social.

Jun 3, 2016
CMO Internet Marketing
opinion

Your marketing data Is overrated

Digital marketers need data to properly engage customers, but a very scary trend has emerged as marketers emphasize on data collection. Read more and see if your marketing data is overrated.

Jun 3, 2016
Big Data IT Strategy Internet