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It seems like only yesterday when all payments were made in cash, but the rise of e-commerce and other changes in the way we do business have led to the emergence of more convenient cashless transactions.
App-install advertisements are among the fastest-growing and most effective mobile ad formats today, but the companies that buy them aren't necessarily the household names consumers might expect.rn
Marketers now reach their target audiences at similar rates via mobile and desktop advertisements, according to Nielsen, and mobile ads actually outperform traditional desktop ads in a few key demographics.
Kaushal Mody, Global Director for Delivery Excellence & Innovation at Accenture Operations, highlights how Accenture is helping its clients with analytics to drive positive business outcomes.
Rudra Murthy, CISO, Digital India at Ministry of Home Affairs, talks about the strategies to prevent, detect and mitigate insider threats of an organization.
Big data, the blue-eyed boy of the enterprise, needs to evolve. It needs to get smarter, leaner, and make more sense. Sumit Datta Chowdhury explains why smart data is the new Holy Grail.
Trumpu2019s path to immigration reform and jobs creation has two dramatically different outcomes for businesses.
Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.rn
Larson and Toubro Heavy Engineering's IT division overhauled its ERP solution to enable faster multi-location transactions and efficient logistics.u00a0
While brands try various marketing gimmicks as they jostle for customer attention, the best form of marketing is the one that focuses on delighting customers.
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