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Business Operations

Business Operations | News, how-tos, features, reviews, and videos

feature

5 tips to create high-traffic Pinterest boards

Companies with physical, tangible products are prime candidates for an image-driven social media site like Pinterest. But brands with more abstract products and services can find a place on the site, too u2013 it just takes a bit more creativity.

30 Jul 2015
Marketing Pinterest Social Networking Apps
feature

Consumers browsing — but not buying — via mobile and social media

While mobile devices are effective tools for browsing online, and social media can help consumers learn more about products they're interested in, they don't generally lead to purchases, according to a new study.

23 Jul 2015
Consumer Electronics E-commerce Software Marketing
how-to

Camera Corners Traffic Offenders and Criminals with ANPR Technology

To provide better safety and security to its citizens,u00a0Mahindra Defence implements smart surveillance 2.0 in Lucknow.u00a0

20 Jul 2015
Government Software Deployment Video
feature

Inside the murky world of ‘social media influencers’

Today's savvy fashion marketers use 'Internet influencers' and 'affiliate networks' to pitch their products in less invasive (sometimes deceptive) ways. Such initiatives are usually low-cost, low-risk marketing tactics, but t

9 Jul 2015
Marketing Social Networking Apps
how-to

How to avoid 10 common business video mistakes

Video and marketing experts share tips on how not to make a business video and what steps organizations should take to ensure people will watch, remember and share their videos.

7 Jul 2015
Marketing Video
feature

4 Ways to Ensure Your Start-up Survives the Bubble Bust

Those who believes a start-up bubble bust isnu2019t coming, are living in a bubble. Hereu2019s advice on how to survive the coming bloodbath from serial enterpriser K. Ganesh, and the father of Indian e-commerce, K. Vaitheeswaran.u00a0

6 Jul 2015
Business E-commerce Services Venture Capital
feature

Why integrated social suites are failing marketers

A convincing argument for an integrated marketing suite has yet to be made, yet most marketers think a social suite is the way to go -- but they couldnu2019t be more wrong.

2 Jul 2015
Marketing Social Networking Apps
opinion

How Terapeak grew from 0 to 300,000 customers in 18 months

We take a look at how Terapeak, who thousands of the worldu2019s most successful sellers on eBay and Amazon rely on to discover what products are about to jump off the shelves, what prices to charge, and what their competitors are doing, attracted 30

2 Jul 2015
Marketing Startups
feature

IRCTC’s Aadhaar play can violate SC order and derail National Security

The Indian Railway Catering and Tourism Corporation (IRCTC) has announced that it plans to make Aadhaar card mandatory for its user registration process for e-ticketing. But looks like the announcement by IRCTC has yet again opened a Pandorau2019s bo

1 Jul 2015
Authentication Biometrics Data Breach
feature

Digital marketers look for behavioral triggers

Behavioral triggers let marketers identify your recent Web activity to strike while the iron (and your interest) is hot by firing off targeted messages over many channels.

27 Jun 2015
Marketing Technology Industry