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Ashok Leyland's IT-head found an innovative approach in the guise of gamification to bring business closer to IT-and it was no child's play.
CMOs are increasingly being asked to ensure every dollar spent offers a clear-cut return on investment, Hereu2019s why that approach is wrong when it comes to marketing agencies.
The open source universe may soon be less collaborative and more litigious. Two cases now in the courts could open the legal floodgates.
In the pharmaceuticals sector, the digital disconnect between the CMO and CIO is one of the largest to overcome of any industry. But donu2019t blame IT. According to an Accenture global survey, pharma CIOs have the highest desire across industries to
Some of Indiau2019s top IT service providers share what they expect from the Union Budget 2015 and why they think itu2019s going to be an IT-friendly one.
Marketers have traditionally been focused on the front-end of the customer relationship -- things like brand awareness and lead generation. But in todayu2019s digital world, marketers can't simply hand over that relationship to the sales departm
Itu2019s time enterprises moved past traditional collaboration tools and deployed social technologies.u00a0
Spending on marketing technology is on the rise u2013 to the tune of $120 billion over the next decade, according to a Silicon Valley venture capital firm.
Congress should act quickly against abusive patent litigation
How do you find and reach your target audience? Sales and digital marketing experts share their tips on the best ways to garner qualified sales leads.
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