Business Operations

4 tips to help switch marketing automation systems

What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.

Why service level agreements are dead

Service-level agreement (SLA) contracts can drive the wrong business outcomes. Some technology leaders want to move away from those SLA-driven contracts.

NZ government allots $22.2M for Computer Emergency Response Team: Amy Adams

Community building in the service sector: Learn from the pros

When it comes to online communities, three communities have successfully amassed thousands of loyal members and have been on the up and up. All the three of them are from different niches but the underlying formula for success is the same. Find out w

6 Google Analytics tips to boost your online sales

Google Analytics can tell you virtually anything you want to know about your site visitors, organic SEO efforts and pay-per-click ad campaigns. A set of digital marketing and online metrics experts shares advice on how to use GA data to increase sale

How Snapchat paves the way for future of location marketing

Snapchat has made location a standout feature of its social network. The company's geofilters and live stories curated for specific locations demonstrate the importance of place in social media, and its campaign to capitalize on location could a

10 top social media marketing success stories

Upstarts such as Cards Against Humanity and iconic companies including Burberry are getting much more creative with social media. These 10 recent campaigns from the past year are examples of how quirky, unique and even risky social media marketing ca

The urgency of recognizing and satisfying unknown software needs

Itu2019s the unknown unknowns that get you! Using marketing technology as an example, we examine ways of exposing unknown software needs and evaluate the urgency of satisfying them.

Why marketing technology will make or break careers

Today's marketers should pay attention to fully understand today's complex MarTech environment, or prepare to suffer the consequences.

CIOs, CMOs share tips for successful partnerships

The importance of technology in marketing continues to grow, and the stakes for those leading the charge to a digital transformation have never been higher. Savvy CIOs can turn the challenge into an opportunity and make their roles indispensable to t