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Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.
Experts in lead generation, marketing and customer service discuss some of the best business uses for Twitter u2013 from finding new employees and customers to helping existing ones.
Marketing, customer experience and data experts discuss what small and midsized businesses can learn about customers from the data they collect.
If CRM platforms want to connect with front-line sales and marketing staffers, tapping into social signals is not a u2018nice to have,u2019 but a u2018need to haveu2019 feature.
Search engine optimization experts share advice on how marketers and SEO pros can keep up with Google's ever-changing algorithm and ensure that their websites rank prominently on the world's leading search engine.
Ferrara Candy, which aims to double in revenues by 2020, is revamping its websites and social media strategy for the 30-and-under crowd.
While advances in marketing technology can help you discover, track and engage customers in new ways, donu2019t be fooled into thinking martech is the silver bullet for all your marketing needs.
Marketing automation technologies evolved from clunky old robots 'to the next generation sales and marketing assistants [SMBs] have always dreamed of,' according to an infographic from Agile CRM.
Cybersecurity innovation and the role of encryption are potentially putting corporate IT departments and law enforcement at odds.
How to beat your incumbent competitor through marketing... even when startup odds are stacked against you.
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