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Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages. Unfortunately, it hasn't delivered on that promise, and some marketing experts wonder if it ever will.
Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing te
Marketing experts discuss the most common online marketing mistakes and what you can do to avoid making them.
Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways publishers and advertisers reach consumers via iOS devices.
The worlds of marketing and entertainment are more complicated than they were a just decade ago and thereu2019s no indication that things will get less challenging, but executives from leading TV networks who spoke at CES 2016 say the medium has a br
The heads of marketing from Facebook and Target took the stage at CES 2016 to discuss how mobile and social media marketing technologies transform the way people shop.
Modern automation technology is no panacea for today's many marketing challenges, but at CES 2016, GE's marketing manager suggested the right tools and tactics could help organizations win consumer trust.
Ecommerce and social media pros share 14 tips on using Pinterest to market your products.
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