Business Operations

IDC: Cost not a concern as Kiwi firms look to the market for security assurances

Consumers browsing — but not buying — via mobile and social media

While mobile devices are effective tools for browsing online, and social media can help consumers learn more about products they're interested in, they don't generally lead to purchases, according to a new study.

Kiwis believe telcos, government and banks more likely to suffer a data breach

Inside the murky world of ‘social media influencers’

Today's savvy fashion marketers use 'Internet influencers' and 'affiliate networks' to pitch their products in less invasive (sometimes deceptive) ways. Such initiatives are usually low-cost, low-risk marketing tactics, but t

How to avoid 10 common business video mistakes

Video and marketing experts share tips on how not to make a business video and what steps organizations should take to ensure people will watch, remember and share their videos.

Why integrated social suites are failing marketers

A convincing argument for an integrated marketing suite has yet to be made, yet most marketers think a social suite is the way to go -- but they couldnu2019t be more wrong.

How Terapeak grew from 0 to 300,000 customers in 18 months

We take a look at how Terapeak, who thousands of the worldu2019s most successful sellers on eBay and Amazon rely on to discover what products are about to jump off the shelves, what prices to charge, and what their competitors are doing, attracted 30

Kiwis comfortable with mining social media to identify terrorist activity, but not for marketing: Unisys

NZ IT spend to hit $11.4 billion, a slight decrease from 2014: Gartner

Digital marketers look for behavioral triggers

Behavioral triggers let marketers identify your recent Web activity to strike while the iron (and your interest) is hot by firing off targeted messages over many channels.