Business Operations

3D Printers Could Be a Threat to Copyright Owners — or an Opportunity

The DIY technology could be a problem for intellectual property owners because of the ease of copying products or designs. But with some creative licensing deals, the technology could also be a marketing opportunity.

7 ways to create a successful integrated marketing campaign

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.

8 Tips to Deal With Liability When Outsourcing to Multiple IT Vendors

Parceling out an IT services portfolio among a number of vendors is the new normal for IT outsourcing. However, these multi-sourcing arrangements are complicated -- if things go wrong there's no single provider to blame. Here are eight steps you

Facebook’s Auto Play Video Ads ‘Imminent’

The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

A third of NZ organisations victimised by fraud in past two years: PwC

Smaller Businesses See Big Returns From Social Media

A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'

7 Ways Crowdsourcing Can Boost Your Brand and Customer Loyalty

Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.

Secret Video and Audio Recordings a Legal Minefield for Employers

Thanks to smartphones and wearable technology such as Google Glass recording illegal or inappropriate conversations and behavior in the office couldn't be easier. If your company has a BYOD policy this could spell disaster. n

Shout.tv Live Events App Ready for Prime Time

Shout.tv wanted to attract millions of fans of sports and other live events to play sponsored trivia games for cash and prizes. But each game was like a DDoS attack on its data centers. As a solution, the company turned to a distributed database mana

Businesses Spending on Big Data Marketing but Not Hiring for It

Marketing organizations are continuing to increase their budgets for big data marketing initiatives, but most are focusing on technology, not talent. That could be a costly mistake.