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Most companies understand the risks associated with disaster recovery and business continuity and plan accordingly. Few can say the same thing about the software they own -- or don't own, as the case may be. That's where software asset mana
Generation Y is a complicated bunch. Many millennials are over-educated, under-employed and carry debt greater than their annual salaries -- yet your future hinges on them. Whether you need to hire them or sell to them, this infographic looks at com
Google's soon-to-be-publicly-available wearable technology exposes your company to problems ranging from illegal wiretapping and surveillance to a wild spectrum of inappropriate uses. Columnist Rob Enderle writes that you should do yourself a fa
From letting Facebook users simply comment 'sold' to buy an item to engaging your customers, CIO.com looks at how a small business should invest in Facebook as a social commerce channel.
Ecommerce and online marketing experts share their strategies on how to keep customers coming back after the Christmas rush -- and get new customers during the January doldrums.
Apple marketers are some of the best in the business, especially when showing off the new iPad Air in a promotional video. But don't fall completely for the marketing hype this holiday season. We break down one of their most compelling videos to
Based on comments from experts at this week's AppNation event, to say mobile apps are a disruptive technology is an understatement.
Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.
If your BYOD policy goes too far, you may be prosecuted for unfair labor practices. However, courts expect you to produce all relevant data in discovery proceedings. Meanwhile, your employees may fear retaliation if they don't sign draconian BYO
It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.
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