Enterprise Applications

How to Use Google’s Keyword Planner for SEO (and 7 Free Alternatives)

Google's new Adwords Keyword Planner is geared for PPC rather than organic SEO, but it can still be useful for keyword research. Here are five ways to use the new tool -- plus, seven organic keyword research alternatives.

Microsoft’s graveyard: 16 products that Microsoft has killed

Some were killed off, others folded into new products. Either way, no product lives forever.

As the Jedi views the Force, so should the CIO view CRM

Tech Gives Rise to the Digital Marketer

That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros becom

Microsoft Says Its Future in the Cloud Is Bright

Pointing to a $2 trillion opportunity as the enterprise shifts to the cloud, Microsoft says it is perfectly positioned to lead in the enterprise cloud era.

16 Tips for Ecommerce Holiday Season Success

Ecommerce and online marketing experts share their tips and strategies on how you can prepare your online business for the holiday rush and get holiday shoppers to buy from you.

How to Solve CRM Data Deduplication Dilemmas

Unlike other enterprise software systems, the biggest data quality issue that CRM systems face is duplicates. Dedupe incorrectly, though, and bad data poltergeists and doppelgangers will come back to haunt you.

ERP Systems Provide Visibility Into Food Safety

As food production gets increasingly complicated, food manufacturers often struggle to track products from raw materials to packaged goods -- and, in the event of a recall, from packaged goods to raw materials. Even those with automated quality syste

4 Ways CIOs Can to Respond to a Service Outage

Nasdaq and Intermedia are among the latest firms to suffer lengthy -- and public -- service outages. Eventually, the same thing will happen to you. Here are four key lessons IT leaders can learn from others' mistakes.

Mobile App Lets Jewelry Retailer Test In-store Discounts

Alex and Ani, a popular jewelry chain, is testing Swirl, a mobile app that offers discounts to in-store shoppers via geofencing.